Nine Years Worth of Business Tips

Nine years ago I decided to leave my full-time job and continue my design career in my own business. Nine years and 70+ clients later, Pinnacle Design Studio is well and truly alive. A BIG thank you to all of my wonderful clients who have made the last nine years a...

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EOFY Marketing Checklist

The end of financial year (EOFY) is right around the corner! As you close out the current financial year, it is a prime time to review and reflect on other critical areas that impact your business - starting with marketing. We already know that regardless of your...

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Top 7 Branding and Design Trends for 2018

It's now half way through 2018 (how did that happen?!) and I thought it might be worthwhile doing some research on popular branding and design trends for 2018 so far. So, why do we follow trends? Whether you’re obsessed with fashion or love cooking, trends show us...

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Why Print is Making a Come Back

Everyone is going digital these days, but this doesn't mean you should forget about traditional marketing as well. When you are building your marketing strategy, try to not fall the victim of the mass hysteria of digital media and carefully assess all your options....

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Why creating your logo is just the beginning

These days, it’s all too common for start-ups and business leaders to assume that investing in a sleek logo is the cherry on top of all branding efforts. Most notably, many now look towards setting up their online presence through the numerous amounts of...

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