The end of financial year (EOFY) is right around the corner! As you close out the current financial year, it is a prime time to review and reflect on other critical areas that impact your business – starting with marketing.
We already know that regardless of your industry, marketing drives the gears of your brand. The EOFY is the perfect opportunity to take a closer look at your current marketing situation in order to make savvy decisions that will ensure your success in the upcoming year.
Not quite sure where to start? No worries! I’ve written a Marketing Checklist to help you get started.
Let’s dive in:
01 // your marketing strategy
Press rewind and do an overview of your marketing tactics over this past year. What worked for you or your brand? Were there any moments that were beneficial? Or maybe something that missed the mark? Your marketing plan and strategy should be a roadmap that you regularly use to keep track of what works and what doesn’t. If you don’t have one written up – now is the time do it.
02 // your business goals and values
Think about the things that mean the most to your brand and business. Now, think about how your marketing tactics have played a role in reaching your business goals and upholding your values. This is a great time to reevaluate how your marketing works into your big picture and where to start making changes.
03 // your position
We are moving full-speed ahead into the digital era. This means things are constantly changing (and they are changing faster than you can hit “send”). Take a moment to assess the landscape and climate to identify any changes your business needs to make next year. It’s not just about keeping up; it’s about staying ahead! Check out Top 7 Branding and Design Trends for 2018 for inspiration.
04 // your target audience
What your saying doesn’t matter if you aren’t paying attention to who you are talking to! Think about who your brand talks to and then think about how they’ve responded? What is the recent sentiment analysis surrounding your business? Have you implemented any changes to your products or services that may have changed or expanded your audience demographics? These are all important things to consider.
05 // your previous results
This is where you look at previous marketing efforts and see if they gave you the best bang for your buck. Review your email, print and social campaigns you and/or your team implemented this past fiscal year and see which ones brought about the best return on investment. Eliminate the ones with zero results, tweak the ones with little effect, and revamp the ones that brought the most value.
what to do next?
Download this Marketing Checklist for FREE by clicking the banner image above. Once you’ve gone over all five items in the checklist, write down all of your action items you would like to work on this new financial year. Make sure you write down specific goals and things you and your business can do to reach them. Keep your list somewhere close to you or somewhere visible for everyone involved to see. Visualise your successful new year and you are bound to achieve it!
A look ahead – We will be offering Brand Audit services soon. If you are interested in receiving a brand audit to make sure your brand is on the right track, please fill out the contact form and we will talk you through the process.